Digital signage proves effective for retail as Citistore increases adoption
Since first installing DISE digital signage system in 2011, Citistore Department Store in Tsuen Wan, Hong Kong, has been using digital advertising for product promotions. Since they can create and manage content easily, they are very happy with the system and decides to add more screens and players during their shop renovation in Dec 2015.
Adding to their existing system, we have set up total 7 signages in their shops in the new installation, including 2 sets of 42” LCD display, 4 sets 65” 4K LCD display and 1 set of 65” Display kiosk.
In-store digital media is far more cost and time-efficient than printed posters. Its many advantages include:
- Attract customer attention
- Influence purchase decisions
- Lower marketing costs such as POS and POP
- Shorten lead time for promotion
- Improve sales and brand awareness
If you are interested in knowing more about Citistore’s first DISE installation, click here.