The self-service industry is rising quickly. In today’s marketplace increasingly people prefer to use machines to get their services instead of from a person. Fast food restaurants allow customers to order via a touchscreen. Supermarkets opened more and more self-service checkout counters. Airlines are switching to self-service technology for check-ins. Banks added more tasks to be done in ATMs that usually require a bank assistant to help.
Enhanced customer experience
So what makes self-service so appealing to customers? Faster, less room for error, more personalized options, access around the clock, and the empowerment of being in full control… All in all, better customer experience. And higher customer satisfaction usually generates higher revenues.
As businesses consider to introduce self-service kiosks in their operations, what are the major factors to take into consideration? Some companies want the kiosk to be an all-purpose one that can do everything? However, putting too many functions in a single machine brings confusion rather than convenience to the user, not to mention that it will slow down the machine’s performance and is costly to make.
Successful kiosk implementation
Self-service kiosks are interactive computer terminals that give customers access to information, process orders, conduct transactions and more. An interactive service kiosk can provide different functions depending on the industry. Make sure your self-service stations have the features your customers want. Make a list of the tasks the kiosk will perform and what interactive applications you’ll require. Accomplishing these tasks may require additional peripherals such as touch screens, speakers, printers, barcode scanners and magnetic stripe readers for processing payments.
Here are the top 10 tasks being integrated in self-service kiosks: