Advertising

Digital Motion Zone @ Causeway Bay Station

WHAT WE DO

We design dynamic, creative, eye-catching and flexible digital advertising platform to help advertisers reach out to their target customers. Since 2008, we are the technology company behind MTR’s Digital Escalator Crown (DEC) and Digital Panel (DP) digital display systems, and have been the partner of choice for many instore advertising installations.

DEC is an innovative way to showcase products through a string of 32” HD LCD screens that run on the wall above the handrail of the MTR escalator, and tells a story through visuals on rotating loops. DEC accommodates animated ads, image flow executions, rotation of multiple visuals, and audio effects. The project requires all screens to be managed and monitored from a couple of editor sites through the corporate media network. The screens in each escalator bank have to run in synchronised mode such that all the content in the screens are playing coherently.

DP is a dynamic advertising platform consisting of 65-inch HD plasma panels installed in pairs throughout the concourses and platforms of MTR stations. DP accommodates animated ads, image flow executions, and rotation of multiple visuals, to generate high impact motion and visual in a captive environment. The creativity and flexibility of DP has made it one of the most popular media for MTR advertisers. Our cutting edge digital signage software is installed as the core system for driving the digital panels and providing synchronization playback.

Instore advertising is being increasing utilized in department stores and shopping malls to promote products and influence purchase decision. The innovative store atmosphere creates an exciting shopping experience for customers and boosts buying impulse, leading to increased sales. onActivity has helped many retail clients in Hong Kong install digital display systems in their stores, e.g. 3HK, Citistore, New Town Plaza, Harvey Nichols…

Advertising Signage @ Citistore

Digital Panel Zone @ Causeway Bay Station

Digital Panel @ Taikoo Station

Digital Escalator Crown @ Central Station

LED Advertising Signage@ Hong Kong Station

HOW THE INDUSTRY BENEFITS

Digital media is far more cost and time-efficient than printed media. Its many advantages include:

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Instantaneous updates
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Tailored advertising
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Shorter production lead time
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Powerful dynamic contents
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Lower marketing costs
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Environmentally friendly

STATISTICS

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Pixels

Per Second

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Advertisements

Placed

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Passengers Reached

Per Day

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