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Venue analytics provide insight into the characteristics of individuals who are exposed with a marketer’s advertising communications. This includes insights such as: demographics (Age, Gender), interests, behavior (engagement, mood) and their path to learn the customer journey.
Venue analytics can track your customer’s key network KPI’s on one intelligent platform dashboard. The valuable anonymous viewer data is centrally collected for owner insights, understanding and future planning.
Venue Analytics technology offers real-time customer analysis. Through video sensors installed in different in-store locations, shopper demographics such as gender, age, viewing time, emotion, etc. are gathered and analysed, ads and messages will be adapted instantly, displaying product or shop info that best suit their profile, motivating them to make a purchase. Sales result will be improved as a result of such targeted marketing. The big data collected will be very useful for businesses to improve the effectiveness of in-store marketing.
Venue analytics benefits the retail industry tremendously:
– shopping mall traffic control – video sensors are installed strategically in different in-store locations to anonymously capture shopper count, traffic patterns, and individual consumer journey
– Targeted advertising for retail – real-time consumer analytics of traffic, demographic, engagement metrics, shopping patterns across the entire store, e.g. age, gender, dwell time, attention time, mood
– Advertising campaign analysis – cloud-based data dashboard provides reports detailing shopper metrics by time-of-day and day-of-week
Venue Analytics Solution @ Pricerite
The big data collected will very useful for retailers to improve their marketing and operation effectiveness. Ultimately, the goal is to find intelligent ways so that cost and waste are reduced and relevant messages are delivered to the right consumers