Retail

Omni Channel experience @ Pricerite Mong Kok Flagship store

WHAT WE DO

It is crucial for retailers to connect with customers quickly and effectively in this digital era. Technology advances made possible online shopping and resulted in fewer visits to a physical store. Capturing customers’ atten­tion, stimulating their purchasing desire, and providing the best customer experience possible, has become an important mission. For this purpose, onActivity has helped retailers create compelling digital signage and interactive setups, reaching the right target at the right time in an effective way.

Citistore – we helped Citistore Department Store install digital signage systems across multiple sites. Large digital screens were placed at different locations to display different contents, such as welcome message, shop announcements, product promotions, customer information, etc. Content management is easy and can be managed by their own staff. Citistore has all the content created at the headquarters and then distributed to the different branches, giving them full control over digitised marketing and an effective means of communication.

Pricerite – Hong Kong household supplies chain, utilizes onActivity’s interactive Omni Channel Solution for the retail industry to collect, analyse and interpret big data to help them make better business decisions. The system analyses consumers’ interaction with the store displays by installing responsive content across connected devices, offering insights for the popularity of products, effectiveness of ad campaigns etc. The automated system find out patterns, market trends, customer preferences and other useful information that help retailers optimize their business strategies, increase sales and profits.

3HK – A stunning synchronised multi-screen installation was built, with 20 pcs of 46″ narrow bezel video wall panels placed in a horizontal line across the store, forming a super wide digital gallery and a futuristic shop interior. 60 contact triggers are integrated below the screens so that relevant product information pops up when a customer picks up a certain phone sample.

Interactive Video Wall @ Lee Flagship Shop

Product Kiosk @ Pricerite

Multiscreens Signage@ 3HK Shop

HOW THE INDUSTRY BENEFITS

Instore signage is powerful as it’s passing a message just when and where the customer is about to make a purchasing decision.

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Build stronger brand equity
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Create interactivity with shoppers
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Stimulate purchase & boost sales
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Maximize profit thru cross-selling
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Attract passerby attention
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Make better business decisions

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